Sarah Geronimo for Sonny Angara TV ad
Another Angara enlisted the support of pop superstar Sarah Geronimo for a senatorial bid. The camp of Aurora Rep. Juan Edgardo “Sonny” Angara, who is running under the Liberal Party banner, has recently released a radio and television advertisement featuring Geronimo. “Sa iyo ang tiwala ko. Sa iyo, hangang-hanga ako,” Geronimo sang in the ad. “Tiwala ako kay Angara. Angara ng Pinoy!” Geronimo concludes. As of writing time, the Angara camp is yet to upload the video on YouTube.
The commercial uses her 2004 hit “Sa Iyo.” The younger Angara’s pre-campaign period advertisement is an exact copycat of his father’s 2007 video with Geronimo. Watch it below for reference:
Currently the chair of the House of Representatives (HOR)’ Committee on Higher and Technical Education, Angara is using education as a key campaign talking point just like his father. According to his page in the HOR website, the two-term solon from Aurora has authored a bill that seeks to expand the education voucher program for the secondary and tertiary levels and another one that proposes the integration of preschool education into the basic education system.
COMMENTARY: Being endorsed by a popular singer certainly won’t harm a politician who’s running a national campaign for the first time. For certain, many Filipinos still remember Geronimo’s campaign ad for the elder Angara even if it’s been six years since it was last aired (though it remains to be in YouTube).
Judged from the context of building name recall, reusing the tagline “Angara ng buhay” is an excellent move (just like the case with “sa UNA, gaganda ang buhay”). However, the younger Angara should make sure that his succeeding ads highlight his personal vision and accomplishments. He cannot stay on his father’s shadow forever.