Twitter trolls hijack PCDSPO’s #PartnerForChange campaign

#PartnerForChange Rodrigo Duterte
Twitter trolls attempted to derail PCDSPO's #PartnerForChange campaign

With the aim of further intensifying the public’s anticipation of President Rodrigo Duterte’s inauguration today, the Presidential Communication Development and Strategic Planning Office (PCDSPO) urged Twitter users to use the hashtag #PartnerForChange. In return, they will receive a virtual personalized message from the new President.

Many users appreciated PCDSPO’s online gimmick, with a lot of them commending the agency’s effort in doing so.

https://twitter.com/IrishDDizon/status/748356234948939776

However, it didn’t take long for Twitter users with weird handles and usernames to hijack PCDSPO’s well-meaning #PartnerForChange online gimmick. Thanks to them, PCDSPO ended up sending personalized greetings to Twitter users with names like “Pekpek,” “Bukkake,” among others.

#PartnerForChange Rodrigo Duterte
Twitter trolls attempted to derail PCDSPO’s #PartnerForChange campaign

Political organizations have long tried to control the flow of discussion on social media, but such efforts can potentially go off the rails. In the United States, for example, rival presidential candidates Hillary Clinton and Jeb Bush both experienced having their social media gimmicks end up in embarrassment.

Last year, American netizens lampooned the launch of Bush’s “Jeb Can Fix It!” slogan, with many of them saying that it sounds more like a television show for home makeovers. Bush eventually lost the Republican Party presidential nomination to businessman Donald Trump.

Meanwhile, in an attempt to reach out to voters of Latino descent, Clinton’s presidential campaign released an article likening the former Secretary of State to an “abuela,” the Spanish word for grandmother. Her critics slammed her for what they described as a blatant attempt at “Hispandering.”

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About Mark Madrona 1191 Articles
Mark Madrona is a prize-winning blogger, online journalist, and educator from the Philippines. Previously a book editor, he is now teaching communication subjects for two public universities in Manila. His blog The Filipino Scribe won 3rd place in a blog competition organized by the Affiliated Network for Social Accountability in East Asia and the Pacific (ANSA-EAP). In 2015, it was one of the finalists in the 2015 Lasallian Scholarum Awards for Best Online Feature Article in Youth and Education. He also won the Best Blog Award during the 2011 Population and Development Media Awards, the youngest recipient of that recognition. Know more about him here: http://www.filipinoscribe.com/about/.

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