Unlike its competitors, Sleepworth doesn’t spend much on advertising. But chances are, you’ve already used or may in fact be currently using one of their products (please take a minute to look at your mattress just to be sure!).
If so, that won’t be surprising since Sleepworth mattresses had been available in major outlets around the country, including SM malls, Puregold, and Rustans for the past two decades. And now that Sleepworth is celebrating its 25th anniversary in the industry, its parent company Home Expressions Concepts, Inc. (HECI) is planning to roll out various promos to reintroduce the brand to the public this 2015.
The company invited selected bloggers to tour their factory in Cainta, Rizal last May 28. During the event, Mrs. Filipinas Katly-Torres and Mr. Myke Torres (Sleepworth’s founder and general manager, respectively) took turns speaking to the bloggers.
Mrs. Torres recounted the company’s brief history, dating back to the 1980s when it was still specializing in supplying raw materials for the more-established bed makers during that time. Eventually, Sleepworth not only became a significant player in the industry.
Instead, it positioned itself and achieved huge success as a pioneer especially in the use of kapok (silk cotton) as the main material in making mattresses and pillows as well as in adding surface ornamentation to the said items. Mrs. Torres further takes pride that her company holds several patents regarding these, a fact that can easily be confirmed through the website of the Intellectual Property Office of the Philippines.
Mr. Torres, for his part, stressed that their mattresses will always remain reasonably-priced since they are marketed for middle to lower-income Filipino families. “We plan to be able to export our products in other Southeast Asian countries in the future,” he said.
What are the secrets behind Sleepworth’s continued success in the industry? Mrs. Torres said the first one is to put their customers in mind all the time. “Sa pangalan pa lang e. We want our buyers to experience a worthy sleep,” she explained. The affable 73-year-old lady went on to recount how she felt truly elated whenever she visits establishments that use Sleepworth mattresses.
“Kahit malayo pa lang, alam ko na agad kung anong taon namin nilabas yung ginagamit nila,” she said with a hearty laugh. She added that from the beginning, her company has made it a point to hire employees (or “pillow stuffers,” as she describe them) from communities near the facility. “Nakakatuwa kasi kahit paano, umaangat ang buhay nila dahil sa Sleepworth,” she said, adding that some of her long-time employees were eventually able to finance their children’s education through college.
Know more about Sleepworth pillows and mattresses through the brand’s official website (http://sleepworth.com/) and Facebook page (https://www.facebook.com/sleepworth)