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Daily Archives: November 19, 2012

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Colt 45 and the ‘real men’ myth

In late 2008, Colt 45 Philippines launched four 15-second advertisements featuring a group of men in different situations. The ad campaign intends to reintroduce Colt 45 as the “strong beer for real men.” The marketing blitz however contains highly insensitive gender stereotypes. In the first