Meet Century Tuna’s new endorsers: Paulo Avelino, James Reid, Elmo Magalona, and Jessy Mendiola

Meet Century Tuna’s new endorsers: Paulo Avelino, James Reid, Elmo Magalona, and Jessy Mendiola

Century Tuna, the country’s leading brand for canned tuna products, turned up the summer heat to greater heights as it introduced to the public its  newest brand ambassadors.

Unlike in previous years, the company tapped this 2015 not just one or two but four additional endorsers: Paulo Avelino, James Reid, Elmo Magalona, and Jessy Mendiola. The four were presented to members of the media and selected bloggers last March 17 at the New World Hotel in Makati City.

century tuna endorsers
Paulo Avelino, James Reid, Elmo Magalona,a nd Jessy Mendiola are the newest endorsers of Century Tuna (Photo by Arcee Miranda)

In a statement, Greg Banzon, general manager of Century Pacific Food Corporation, said that the company’s advocacy for physical fitness “requires only the most influential ambassadors who can inspire others through their sexy bodies and healthy lifestyle.”

He added: “This year, we strengthened our campaign with our newest batch of endorsers who have also undergone stunning body transformations.”

During the event, the four took turns in describing the work they did to achieve and maintain the enviable body they are now famous for.

paulo avelino century tuna
Award-winning actor Paulo Avelino is one of the four newest of Century Tuna

Paulo related how he makes it a point to remain  engaged in numerous recreational activities like badminton, rock climbing, and jogging. “I hope to become an inspiration to those who have often expressed admiration of my physique,”  he shared.

For his part, James reminded everyone that he was thin, weak, and asthma-stricken several years ago. He shot to fame in 2009 as a winner of Pinoy Big Brother Teen Edition. “Through swimming and gymnastics, and a healthy diet, I’ve become more buffed. I’m definitely proud of the new me,” he said.

Apart from the introduction of their four newest endorsers of Century Tuna, the company also used the opportunity to show to the press their latest summer-inspired television commercial.

Paulo, James, Elmo, and Jessy no doubt are among the hottest young celebrities in the country right now. Paulo is one of the lead stars in the new ABS-CBN primetime drama “Bridges of Love” while James recently starred in the movie “Para sa Hopeless Romantic.”

On the other hand, Elmo’s is still fresh from the successful run of his TV series “More Than Words” in GMA 7. Jessy meanwhile is still remembered for playing the title role in “Maria Mercedes” and for showing her acting chops in the October 2014 movie “The Trial.”

century tuna new brand ambassadors
Century Tuna has announced its four new brand ambassadors for 2015 (Photo by Arcee Miranda)


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Mark Pere Madrona

The Filipino Scribe (TFS) is managed by Mark Pere Madrona, a multi-awarded writer and licensed professional teacher from the Philippines. Mr. Madrona earned his master’s degree in history from the University of the Philippines-Diliman last 2020. He obtained his bachelor’s degree in journalism cum laude from the same university back in 2010. His area of interests includes Philippine journalism, history, and politics as well as social media. Know more about him here:

One thought on “Meet Century Tuna’s new endorsers: Paulo Avelino, James Reid, Elmo Magalona, and Jessy Mendiola

  1. I idolize Paulo for being a great actor at honesto. Additionally to his success is my favorite century tuna congrats Sir Paulo and always have a crush on Jessy congrats for the rest of you guys 🙂 I always order this product on with their good quality service I love the product from the beginning with healthy and nutritious content and good on the heart 🙂

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