Navigating the shifting media landscapes with UPLB Com Art Soc’s Eureka 2022

Navigating the shifting media landscapes with UPLB Com Art Soc’s Eureka 2022

For this year’s installment, the University of the Philippines Los Baños (UPLB) Communication Arts Society will uncover the fast-changing environment of media and communications in Eureka Masterclass Series 2022 this coming March 26, 2022. These workshop series are filled with discussions and exercises that are tailored to further cultivate individuals towards excellence, covering the topics of Songwriting, Advertising, and Theatre Production.

To give us a fresh perspective in the field of Songwriting as a form of progressive platform, “Vitrum” from Panday Sining Music Collective or also known as “Kontrapunto,” will be the guest speaker for “Songwriting in Activism.”

Proud alumni of the Organization, Ali Silao with sixteen-years of career experience in advertising will enlighten the participants in “Advertising Using the Gen Z Rhetoric” masterclass session.

Lastly, imparting a better context on how the Theatre Arts industry has been adjusting to the restricting and blurring boundaries brought by the pandemic is Ms. Katte Sabate in “Online Theatre Production.”

Apart from providing an outlet for artistic talents and aspirations, the UPLB Com Arts Society is also conducting a donation drive to raise awareness and help the community of Barangay Patungan, Maragondon, Cavite. Donations can be accepted through the following platforms:

  • GCASH:
    Roel Anthony Wagan
    0995 712 3765
    Roel Anthony Wagan
    1416 293 488
  • BDO:
    Francesca Yvette P Palma

Continue learning and having a Eureka! moment through this series of lectures. Spanning from 4-7PM, these simultaneous workshops will be exclusively accessible only to the registered participants of the event via Zoom and breakout rooms. For more information, visit their Facebook and Twitter pages @UPLBComArtSoc.

Hosted by The UPLB Com Arts Society, the official academic organization for Communication Arts students in the University of the Philippines Los Baños since 1976.

About Author



Mark Pere Madrona

The Filipino Scribe (TFS) is managed by Mark Pere Madrona, a multi-awarded writer and licensed professional teacher from the Philippines. Mr. Madrona earned his master’s degree in history from the University of the Philippines-Diliman last 2020. He obtained his bachelor’s degree in journalism cum laude from the same university back in 2010. His area of interests includes Philippine journalism, history, and politics as well as social media. Know more about him here:

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.