Multiply to shut down by December 1 2012


Multiply export tools for Blogger

As announced last August, will be shutting down its social network service (which includes blogs, notes, photos, links, among others) by December 1, 2012 to focus on becoming “Southeast Asia’s premier online marketplace.” I will forever remember Multiply because it is where I started blogging back in 2007 – more on this on a future post.


With still nine weeks left, the website has already outlined to its users how they can export their uploaded content to In an email to users dated September 16, Jack Madrid, country manager of Multiply Philippines noted that “efforts are underway to offer ways to migrate content to other platforms such as Tumblr and WordPress.” Here is the full text of his email:


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This is Jack Madrid, Country Manager of Multiply Philippines.

Over the past year and a half, Multiply has shifted its business focus on expanding its e-Commerce presence in Southeast Asia, concentrating exclusively on the Philippine & Indonesian markets. It is for this reason that we have a permanent office here in Manila with over 50 employees, while moving the global headquarters from the United States to Southeast Asia (Jakarta). Our mission today is to become Southeast Asia’s most loved online shopping marketplace.

Recently, our CEO Stefan Magdalinski announced that as part of this shift in strategic focus to online shopping & selling, we will no longer support the social networking and blogging services that you are currently utilizing.

For our users who utilize our social network features (blog, video, photo, etc), we realize that this is painful, and we are launching some tools to help you preserve your content or migrate it to another platform.

The export tools are available underneath your headshot in your Multiply site. The export tool enables you to do the following:

  1. Download your content to your computer
  2. Export to Blogger (a blogging platform owned by Google)

Using the export tool:

  1. Visit your Multiply page (example:
  2. Click one of the options available on your Multiply page (below your headshot):
    1. Download Media: to download all media files
    2. Export to Blogger: to transfer your blogs to your Blogger page
      1. Choose file you would like to download
      2. You will receive an email (via the email address registered to your Multiply account) containing a link to download all your Multiply files along with instructions on how to import them to Blogger.

(Sample Email)

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These tools will be available until December 1, 2012 for you to migrate your content. There are efforts underway to offer ways to migrate your content to other platforms such as Tumblr and WordPress, and we will keep you posted as these options materialize.

For more information, please read this list of Frequently Asked Questions on this process.

Should you have any questions regarding the export tool, please let us know by dropping an email to

Thank you for your kind attention. It has been a joy to have been your trusted partner in the storage and sharing of your lives online and we look forward to remain a part of your lives as we complete our transition into SEA’s leading online marketplace.

Warm Regards,

Jack Madrid

If you are using custom CSS the links to the export tools may not be visible under your headshot. In this case you can use the following urls to access them directly





About Author



Mark Pere Madrona

The Filipino Scribe (TFS) is managed by Mark Pere Madrona, a multi-awarded writer and licensed professional teacher from the Philippines. Mr. Madrona earned his master’s degree in history from the University of the Philippines-Diliman last 2020. He obtained his bachelor’s degree in journalism cum laude from the same university back in 2010. His area of interests includes Philippine journalism, history, and politics as well as social media. Know more about him here:

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